Why Launch with Us?

At The Where and The Why, we’re all about launching businesses to new heights. Our Vision? To send 5,000 rockets to the moon by 2025 – each carrying a small to medium-sized business to its next level of growth and cultural unity. Our Moonshot is powered by the fuel of fun, creativity, and experience in strategic delivery.

Launch with Us and Reach New Heights

The Problem:

In today’s fast-paced business environment, small to medium-sized companies often find themselves growing rapidly without a clearly defined direction or shared vision. They’re so busy delivering results that they lack the time to align their team around a common Moonshot goal, Purpose, and set of Values. This can lead to confusion, inefficiency, and stagnation, hindering business growth and causing a decline in company culture.

Why Us:

Proven Success: As business strategists, we’ve transformed over 200 businesses, leading to an average increase of 31% in business growth and a 35% improvement in company culture.

  • Experienced Leaders: Our team brings rich experience from renowned consulting firms like Deloitte, Accenture, and McKinsey.
  • Innovative Approach: We’ve leveraged technology to deliver an engaging, one-day workshop with tangible, actionable results.
  • Customer-Centric: We’re committed to delivering value that impacts your bottom line, quickly and with lasting effects.


Ultimately, our role as business strategists is to provide teams with a practical and actionable plan for success. By leveraging our expertise, industry insights, and strategic thinking, we can help your organisation navigate challenges, seize opportunities, and stay ahead of the competition in today’s dynamic business environment. 

Our Solution

Enter our transformative one-day workshop! We’ve innovatively condensed weeks’ worth of consulting into a few hours of online learning and pre-work, followed by an intense, enjoyable day’s workshop. Our intuitive, easy-to-use tools and world-class technology ensure a smooth and seamless process that’s not just effective, but fun too!

What you’ll get :
  • The Where and The Why strategic Plan on a Page
  • Your personalised Moonshot and Vision to aid decision making
  • Unique Purpose and Values to unite and guide your team behaviours
  • The Where and The Why Poster
  • An Implementation Plan to make it happen
  • 3 and 6-month Accountability check-ins
  • Monthly reminders and motivational content
Who’s this for?

This workshop is designed for time-poor companies with an ambition to success:

  • Companies experiencing rapid growth but struggling to define their path
  • Businesses in transition, such as those changing leadership
  • Teams seeking to reinvigorate their desire and foster a vibrant culture
  • Companies looking to empower their people and infuse collaboration
Workshop Delivery Options

The Where and The Why Workshop can be tailored to suit your team’s preferences and logistical requirements.

Face-to-Face Workshop: We can conduct the workshop in person, spending an immersive and intensive day together to dive deep into your strategic planning process.

Remote Workshop via Zoom: If your team is geographically dispersed or prefers the flexibility of remote collaboration, we offer the workshop in a series of 5 x 2-hour sessions conducted via Zoom.

Workshop Outcomes

the Workshop delivers:

  • The Where and The Why Plan on a Page, including Moonshot and Vision (The Where), and Purpose and Values (The Why)
  • The Where and The Why Team Execution Plan
  • The Where and The Why Poster
  • Other supporting tools


The Where and The Why Workshop can be undertaken in 1-day face-to-face with your team, or remotely over 5 x 2-hour Zoom sessions.
2 ½ hours of preparation work is required for each team member participating.

Accessing the Company Culture and Business Growth

Express Success

The Where and the Why is a transformative one-day Strategic Planning Workshop! We’ve innovatively condensed weeks’ worth of consulting into a few hours of online learning and pre-work, followed by an intense, enjoyable day’s Workshop.

Our intuitive, easy-to-use tools and world-class technology ensure a smooth and seamless process that’s not just effective, but fun too!

Our Strategic Planning Workshop is designed for time-poor companies with an ambition to succeed. It reinvents culture and gives teams the drive to want to achieve more. 

It provides a simple articulation of your business; who you are, and where you ultimately want to go.

Strategic Planning Workshop

Strategy Simplified

The beauty of The Where and The Why lies in its simplicity.

As with everything beautifully simple… it takes work, thought, collaboration, and consensus, to perfectly formulate The Where and The Why for your team.

Your Guides

Clare-Treston

Clare Treston

As with everything beautifully simple, it takes work, thought, collaboration, and consensus, to perfectly formulate The Where and The Why for your team.

Clare is the creator of The Where and The Why concept and has supported hundreds of businesses through the our Strategic Planning Workshop, with transformative results. She is an experienced strategic business consultant, with superpowers of fun and creativity.

James Reeves

James Reeves

Our Chief Rocket Officer at The Where and The Why, has been propelling businesses towards their goals for over two decades. With a rich history in strategic consulting and finance, he's known for breaking down the complex into simple, actionable steps.

James' superpowers lie in fostering inclusivity and crafting engaging, impactful journeys. Get ready for a transformative voyage under his expert guidance.