Craft a Clear Moonshot and Purpose to Make Your Team Happy and Successful
The Where and The Why is a Strategic Planning approach that unites your team with a shared Moonshot Goal and Vision, and clear Purpose and Values.
Engage Both Head & Heart For Success
Teams achieve extraordinary results when both hearts and minds are fully engaged. The Where and The Why methodology helps organizations define their Moonshot goal and authentic Purpose, creating aligned and energized teams ready to achieve the impossible.
Choose Your Path To The Moon And Beyond
Two powerful ways to transform your team: Our practical guidebook for self-guided journeys, or our facilitated workshop for hands-on support. Both paths lead to extraordinary achievements.
The Where and The Why

Where does your team ultimately want to go? And Why are you going there?

Launch Your Team to New Heights through The Where and The Why

When NASA aimed for the moon, they needed three things:

A clear destination that engaged the mind

A powerful purpose that ignited the heart

A practical plan to make it happen!

Today, your team needs the same:

Define Your Moonshot: The Where

Your Moonshot is an ambitious destination that unites and inspires your entire team. A clear Moonshot provides direction and focus for achieving extraordinary results

Define Your Purpose: The Why

Your Purpose is the rocket fuel that powers the journey. Define the authentic Purpose that energizes your team, igniting passion and deeper engagement in your mission.

Make a Plan: The How

Build your rocket and chart your course to success. Transform your Moonshot and Purpose into practical, actionable steps that will propel your team towards your Moonshot goal.

Drive Real Results

On average, The Where and The Why helps teams achieve:

Revenue Growth
+ 0 %
Team Culture Enhancement
+ 0 %
Overall Business Growth
+ 0 %
Average 8.1 months after defining The Where and The Why, n = 119

Choose your path:

The Book

A practical guide for self-implementing The Where and The Why methodology

The Workshop

Guided facilitation to discover The Where and The Why for your organisation

What Leaders Say

“The Where and The Why is the Game Changer.”

Matthew Ternes, GM, The BoS

“Instrumental in our Growth.”

Stuart Field, Founder, Oztix

“The “ta-da” Moment – so insightful!”

Melissa Gibson, Director, Buckle

“A Clear Plan, with No Time Wasted.”

Prue Pring, Director, Post Form Laminating

“The Shortcut towards a Successful Future.”

Tobias Atkins, CEO, Atkins Health

“Big Moonshot focus makes little decisions Easy!”

Luke Jones, Director, QSS

Workshop Outcomes

the Workshop delivers:

  • The Where and The Why Plan on a Page, including Moonshot and Vision (The Where), and Purpose and Values (The Why)
  • The Where and The Why Team Execution Plan
  • The Where and The Why Poster
  • Other supporting tools


The Where and The Why Workshop can be undertaken in 1-day face-to-face with your team, or remotely over 5 x 2-hour Zoom sessions.
2 ½ hours of preparation work is required for each team member participating.

Accessing the Company Culture and Business Growth

Case Studies

Transforming Culture at Cawarra Organic Skincare
Click Here
World Changing Infrastructure with Phronis Consulting
Click Here
Navigating the future of Hooker Boats
Click Here
Ticket To Triumph: Achieving Success Against All Odds
Click Here
Infectious Clothing: from Moonshotting to Mars-Shotting!
Click Here
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Express Success

The Where and the Why is a transformative one-day Strategic Planning Workshop! We’ve innovatively condensed weeks’ worth of consulting into a few hours of online learning and pre-work, followed by an intense, enjoyable day’s Workshop.

Our intuitive, easy-to-use tools and world-class technology ensure a smooth and seamless process that’s not just effective, but fun too!

Our Strategic Planning Workshop is designed for time-poor companies with an ambition to succeed. It reinvents culture and gives teams the drive to want to achieve more. 

It provides a simple articulation of your business; who you are, and where you ultimately want to go.

Strategic Planning Workshop

Strategy Simplified

The beauty of The Where and The Why lies in its simplicity.

As with everything beautifully simple… it takes work, thought, collaboration, and consensus, to perfectly formulate The Where and The Why for your team.

Your Guides

Clare-Treston

Clare Treston

As with everything beautifully simple, it takes work, thought, collaboration, and consensus, to perfectly formulate The Where and The Why for your team.

Clare is the creator of The Where and The Why concept and has supported hundreds of businesses through the our Strategic Planning Workshop, with transformative results. She is an experienced strategic business consultant, with superpowers of fun and creativity.

James Reeves

James Reeves

Our Chief Rocket Officer at The Where and The Why, has been propelling businesses towards their goals for over two decades. With a rich history in strategic consulting and finance, he's known for breaking down the complex into simple, actionable steps.

James' superpowers lie in fostering inclusivity and crafting engaging, impactful journeys. Get ready for a transformative voyage under his expert guidance.

Our Clients

Buckle
phronis
oztix
dockpro
sipform
hooker
aruga
emery-industries
cawarra cosmetics
pakko
auto
sentinal
access
real
the bos
qss
bremco
infectious
tomkat
hayes
aqua-cooler
proterra
atkin
black
russell
ant-pack
qteq
startus
struddys
Decrolux
redd
he tech
Your Vision
Rockcote-logo
Brookfarm_Logo_Stacked

Contact us

If you are interested in taking your team on The Where and The Why journey, or if you have any questions,  please complete the form below, and we will be in touch with you.

Launch Your Team to New Heights through The Where and The Why

When NASA aimed for the moon, they needed two things:

  • A clear destination that engaged the mind
  • A powerful purpose that ignited the heart
  • A practical plan to make it happen!

Today, your team needs the same:

The Where 🌕 Define Your Moonshot – Your ambitious destination that will align and inspire your entire team. Like NASA’s bold declaration to reach the moon “in this decade,” your Moonshot gives your team a clear target to strive for.

The Why 🔥 Discover Your Purpose – Your rocket fuel for the journey. Just as NASA’s mission united thousands behind a shared “Why,” your Purpose will energize and engage your team’s hearts and minds.
The How 🚀 Build Your Rocket – Chart your course to success with a clear implementation plan. Transform your Moonshot and Purpose into actionable steps that will propel your team forward.