Align, Engage and Excite your Team
The Where and The Why is a Strategic Planning Workshop that unites your team with a shared Moonshot Goal and Vision, and clear Purpose and Values.
Reach for the Stars
Discover the essence of strategy in its purest form with our strategic planning workshop, The Where and The Why. Experience the power of a united Vision, where every team member understands the destination, and wants to go on the journey.
One Value-Packed Day
In today's fast-paced business environment, small to medium-sized companies often find themselves growing rapidly without a clearly defined direction or shared vision. Our transformative one-day Strategic Planning Workshop aligns teams around a common Moonshot goal, Vision, Purpose, and set of Values.
The Where and The Why

Where does your team ultimately want to go? And Why are you going there?

“The Where and The Why is the Game Changer.”

Matthew Ternes, GM, The BoS

“Instrumental in our Growth.”

Stuart Field, Founder, Oztix

“The “ta-da” Moment – so insightful!”

Melissa Gibson, Director, Buckle

“A Clear Plan, with No Time Wasted.”

Prue Pring, Director, Post Form Laminating

“The Shortcut towards a Successful Future.”

Tobias Atkins, CEO, Atkins Health

“Big Moonshot focus makes little decisions Easy!”

Luke Jones, Director, QSS

Workshop Outcomes

the Workshop delivers:

  • The Where and The Why Plan on a Page, including Moonshot and Vision (The Where), and Purpose and Values (The Why)
  • The Where and The Why Team Execution Plan
  • The Where and The Why Poster
  • Other supporting tools


The Where and The Why Workshop can be undertaken in 1-day face-to-face with your team, or remotely over 5 x 2-hour Zoom sessions.
2 ½ hours of preparation work is required for each team member participating.

Accessing the Company Culture and Business Growth

Express Success

The Where and the Why is a transformative one-day Strategic Planning Workshop! We’ve innovatively condensed weeks’ worth of consulting into a few hours of online learning and pre-work, followed by an intense, enjoyable day’s Workshop.

Our intuitive, easy-to-use tools and world-class technology ensure a smooth and seamless process that’s not just effective, but fun too!

Our Strategic Planning Workshop is designed for time-poor companies with an ambition to succeed. It reinvents culture and gives teams the drive to want to achieve more. 

It provides a simple articulation of your business; who you are, and where you ultimately want to go.

Strategic Planning Workshop

Strategy Simplified

The beauty of The Where and The Why lies in its simplicity.

As with everything beautifully simple… it takes work, thought, collaboration, and consensus, to perfectly formulate The Where and The Why for your team.

Your Guides

Clare-Treston

Clare Treston

As with everything beautifully simple, it takes work, thought, collaboration, and consensus, to perfectly formulate The Where and The Why for your team.

Clare is the creator of The Where and The Why concept and has supported hundreds of businesses through the our Strategic Planning Workshop, with transformative results. She is an experienced strategic business consultant, with superpowers of fun and creativity.

James Reeves

James Reeves

Our Chief Rocket Officer at The Where and The Why, has been propelling businesses towards their goals for over two decades. With a rich history in strategic consulting and finance, he's known for breaking down the complex into simple, actionable steps.

James' superpowers lie in fostering inclusivity and crafting engaging, impactful journeys. Get ready for a transformative voyage under his expert guidance.

Contact us

If you are interested in taking your team on The Where and The Why journey, or if you have any questions,  please complete the form below, and we will be in touch with you.