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A proven methodology that helps teams define their destination and discover their driving purpose, developed through work with hundreds of successful organizations.
Your Moonshot is an ambitious destination that unites and inspires your entire team. A clear Moonshot provides direction and focus for achieving extraordinary results
Your Purpose is the rocket fuel that powers the journey. Define the authentic Purpose that energizes your team, igniting passion and deeper engagement in your mission.
Build your rocket and chart your course to success. Transform your Moonshot and Purpose into practical, actionable steps that will propel your team towards your Moonshot goal.
Ready for liftoff? Get instant access to these mission-critical templates that have helped hundreds of teams achieve extraordinary results:
Your entire strategic plan in one unforgettable image. The Where and The Why Poster template captures both your Moonshot and Purpose in a format that energizes and aligns your team daily. Confidently display your crystal clear direction in a way everyone can understand, remember, and rally around.
Capture your entire strategic direction on one powerful page. This mission-control dashboard documents your Moonshot, Vision, Purpose, Values, and key initiatives in a format that keeps your whole crew aligned and focused.
Turn vision into reality with this action plan template. It is designed for easy tracking and breaks down your journey to the moon into clear, achievable stepping stones.
Prepare your crew for a successful mission. This template helps your crew to contribute their best ideas and co-create The Where and Where and Why for shared success.
The Where and The Why is a practical guide to strategic planning that actually works. Based on experience with hundreds of successful organizations, it offers a deceptively simple but powerful approach to unite and inspire teams to achieve extraordinary results.
If your team is struggling to align around a clear direction, the problem isn’t your people. The problem is your strategic planning process. Traditional approaches often result in lengthy documents that gather dust on shelves instead of inspiring action. The core philosophy of The Where and The Why is different: Strategic plans don’t fail because teams don’t care – they fail because they’re too complex to remember and too disconnected from daily work to inspire.
In this book, you’ll discover a proven methodology that has transformed organizations across every industry – from AI startups to boat builders, from medical manufacturers to non-profits. Through real examples and practical exercises, you’ll learn how to:
This isn’t just another business book – it’s a practical manual for making teams happy and successful by giving them something powerful to believe in and work toward together. Whether you’re launching a startup, growing a business, or leading a non-profit, The Where and The Why provides the blueprint for turning strategic clarity into extraordinary results.
Clare Treston developed The Where and The Why through an extraordinary experiment: delivering strategic planning workshops to hundreds of businesses nationwide through an Australian government initiative. From the outback to urban centers, she worked with teams in every industry imaginable – helping muesli makers craft a Moonshot one day and guiding a VR startup to define their Purpose the next.
This unique strategic planning incubator enabled Clare to rapidly test and refine what actually works. By meticulously collecting data and insights from each engagement, she identified the patterns and frameworks that consistently produced the best results.
Known as “The Where and The Why Whisperer,” Clare has a gift for helping even the most reluctant teams discover their shared Moonshot and Purpose. She has distilled her methodology into this practical guide to help more teams achieve the clarity and alignment they need for remarkable success.
