Case Study:

Reaching New Heights: Brookfarm’s Moonshot

The Where and The Why provided a powerful platform for Brookfarm to review their company strategy, define their Vision, and establish an ambitious Moonshot goal:

By 2025, Brookfarm will be the most valued market-leading brand in its categories.

This audacious goal inspired the team to think big, make bold decisions, and pursue excellence in everything they do.

Will Brook, CEO of Brookfarm, reflects on this transformative experience, stating, “Through The Where and The Why Workshop, we reviewed the company strategy for Brookfarm – defining our Vision and an exciting Moonshot. It really solidified a strategy for us and a way of moving forward. That was clear. We set our Moonshot and we’ve been working together a team to get there.”

Strategic Selectivity: Pioneering Success Through Independent Partnerships

With Michael Porter’s strategic wisdom in mind that “The essence of Strategy is choosing what not to do,” Brookfarm refined their strategic focus. A key decision emerged: Brookfarm would maintain their uncompromising commitment to quality while building strong partnerships with independent retailers. By prioritizing premium ingredients, sustainable practices, and nurturing relationships with aligned retail partners, Brookfarm positioned themselves as a premium brand steadfast in their commitment to delivering unrivaled goodness.

Connecting with the Wholesome Community: Defining High-Value Personas

The Where and The Why empowered Brookfarm to define their high-value Personas, allowing them to create deeper connections with like-minded individuals and businesses. They identified health-conscious consumers, discerning retailers, and eco-conscious distributors who appreciate the superior quality of Brookfarm’s offerings. By nurturing relationships with their ideal audience, Brookfarm fostered a vibrant community of wholesomeness and established themselves as a premium brand in quality-focused retail environments.

Nourishing a Healthier World with Purpose

During The Where and The Why process, Brookfarm also solidified their Purpose statement: Our Passion Gives Life to a Healthier World.

This Purpose perfectly aligned with their longstanding philosophy of promoting generational health and wellbeing through real food. It acts as their guiding force, fueling their commitment to health, sustainability, and community. This Purpose validates their existing Values, exemplified in “The Brookfarm Recipe” ~ a testament to their dedication to creating wholesome products that nourish both the body and the environment. By living their Purpose, Brookfarm cultivates a vibrant culture rooted in authenticity and fosters a sense of purpose-driven collaboration.

Unleashing the Power of Wholesome Excellence

With a clear Strategy and unwavering Purpose, Brookfarm have been forging a path of success and distinction. Their state-of-the-art solar-powered facility produces award-winning products while maintaining their commitment to sustainability – from regenerative farming practices that have seen over 45,000 trees planted to creating a haven for native wildlife. This dedication to excellence across all aspects of their operation has positioned Brookfarm as Australia’s most valued market-leading brand in its categories in the whole foods industry. Their commitment to quality, sustainability, and innovation resonates with customers, setting them apart as pioneers of wholesomeness.