Your trusty companions on the journey to your Moonshot
These tools are designed to help you implement the strategies and concepts in The Book: The Where and The Why. Each template is available in both Microsoft Office and Google Workspace formats for your convenience. Simply click on your preferred format to access and customize the template for your team’s use.
The Where and The Why – Poster
This Poster encapsulates your strategy in its simplest form: The Where (Moonshot) and The Why (Purpose).
Keep your team inspired and focused by displaying this high resolution Poster in your workplace.
The Where and The Why – Plan on a Page
Summarize your strategic plan in one comprehensive page. This template helps you capture your Moonshot, Purpose, key projects, Values, Behaviours and customer personas in a concise, easy-to-reference format.
The Where and The Why – Implementation Plan
Transform your vision into action with this detailed Implementation Plan. Track your progress towards your Moonshot and Purpose, and keep your team aligned on key initiatives.
The Where And The Why – Team Welcome Email
Set the stage for success with this customizable email template. Engage your team, explain the journey ahead, and provide clear pre-work instructions before your strategic planning session.
Inspire participation and excitement while ensuring everyone arrives prepared to contribute meaningfully to defining your organization’s Moonshot and Purpose.
The Where And The Why – Crew Planning Pad
Prepare your team for liftoff with this comprehensive pre-work guide. The Crew Planning Pad contains two essential exercises that help participants envision your organization’s future and uncover its deeper Purpose before the group session.
Give your team members time to reflect individually, ensuring they arrive at your strategic planning session with thoughtful insights that will fuel rich, collaborative discussions about your Moonshot and Purpose.
The Where and The Why – Customer Persona Canvas
Unlock deep customer insights with this powerful tool for understanding the people you serve. The Canvas helps you discover what truly drives your customers’ decisions and reveals the real impact your organization has on their lives.
Essential for teams pursuing a Customer Acquisition Moonshot or crafting a Customer-Oriented Purpose statement, this comprehensive template includes detailed instructions and real-world examples to guide your exploration.